Are you looking for the top 20 Instagram ideas for business? If yes, you will find your answers here! I guess almost every one of us has an Instagram account. Especially those who run businesses, right? But, not many know what content to post on it to elevate the sales of their businesses.
Instagram is a wonderful social media platform that is not just an entertainment app for people, but also a sales enhancer for business owners. In this article, we will look into some of the best Instagram content ideas for businesses to elevate sales online.
Table of Contents
20 Instagram Ideas For Business: All You Need To Know!
1. Teasers of Products
One of the best Instagram ideas for business owners, I would say is to post some teasers of your upcoming products. The Teasers of products is a strategic marketing technique where you make the viewers anticipate and excited about upcoming products or services.
You can give small hints about the new product like key features, showcasing prototypes, or sharing behind-the-scenes content. By doing so, you can catch the audience’s pulse and convert them into your customers.
2. Collaborations
Collaboration is the next best idea that all the business account holders can perform to elevate sales. It is nothing but partnering with popular Instagram influencers, or experts to create unique content, products, or services. Let’s say you have an online boutique on your Instagram account, and you need to bring traffic. Get in touch with an influencer and share a post.
The reason for doing a collab is, that you can see your post will have a better reach with more views and comments due to the influencer’s presence. It is a way to bring in more viewers to your profile. This can include joint projects, co-branded products, or even hosting events together, etc.
3. Giveaways & Contests
In case you don’t see many customers buying your products, here is a tip for you. Giveaways and contests! These are some of the best Instagram ideas for business owners to engage followers and encourage user-generated content.
You can select a few of your regular customers and offer your products by conducting a game lucky draw or any other way. You can even try hosting contests where followers can participate and win prizes.
4. Questions & Polls
If you see that there are not many comments on your posts, it means that you need to make viewers interact. But, how do you do it? Try asking questions and conducting polls about your products or something related to it. This is an interactive content formats that encourage followers to participate and engage with a brand.
You can post questions on industry trends, or conduct a poll on customers’ favorite product features, etc. By doing so, you can see that people start interacting and have a better chance to convert into customers.
5. Behind The Scenes of Product Making
Posting only about your product videos can be boring. Instead, try sharing the behind-the-scenes of your product-making process to make people entertain and learn how things are made. This can be done by posting a reel on Instagram or a post if you would like to share more content.
By sharing this type of content, you can make sure that you run a business with transparency. Moreover, you can also make people realize the efforts that you put in to make a product.
6. Tips & Tricks
Apart from posting videos and content about your product, you can showcase your knowledge by providing tips and tricks about something. It can be either tutorials, how-to guides, DIYs, etc. For example, if you are running a handmade soap business, you can provide some DIY methods to make a simple soap.
By sharing such valuable information, you can earn the trust of your followers. Moreover, you can see your business account on Instagram gets more traffic if your tricks work well. After that, it is quite easy to elevate your sales through marketing.
7. Memes About Products
I’m sure that your followers will get bored after a certain period if you keep posting videos on your products alone. Try something different so that the viewers get entertained and keep an eye on your Instagram profile. When I say different, try something like memes.
8. Trending News
Going with the trends is also important to get hold of the followers of your profile. When you find a time gap between posting content on your products, share some trending news and timely content related to current events, industry trends, or popular topics related to your business.
Let’s say you have a baking studio and an Instagram business account for it. You can share trending news of Eat Right Mela by FSSAI, government regulations on food safety, etc. Also, mention that you abide by those rules to enhance trust.
9. Tutorials
To show the viewers that you are expert and trustworthy, post some tutorials about something. For example, if you have an Instagram business account providing content on embroidery, just tell people about the basics of embroidery, and a few tricks to it.
By providing such information, you can establish yourself as one of the best in their field, and build trust from customers by showcasing your unique skills. When you do this, you can also see that your followers count and the number of customers increases!
10. Client Appreciation
Let’s say one of your clients gets happy after using your product and shares positive feedback with you. The next thing that you can do is share the feedback to the public appreciating the customer after getting the consent from customer for sharing.
By recognizing and rewarding these customers, you can build strong relationships, and make way for better a sense of community among followers.
11. Motivational Posts
There will be times when your sales don’t reach the set targets. What you should do during this time is post some motivational quotes or sayings. If you ask me how that helps increase your business sales, well, they promote positivity, self-improvement, or personal growth.
If you are personally feeling well, you will work for your business and achieve targets. By sharing motivational content, you can create a whole lot of followers apart from customers, enhancing your online business.
12. Answering Customer’s Questions
Answering customer questions is one of the best Instagram ideas for business owners to bring in more followers thereby enhancing trust. This involves providing helpful and informative responses to common inquiries about a specific business.
By addressing customer concerns and providing clear information, you can make your viewers convert to customers once they are convinced of the quality of your products.
13. Facebook Ads on Instagram
One of the important strategies that you as a business owner need to follow is to run Facebook ads. This is quite simple. All you have to do is go to your Facebook account and log in to your Facebook ads manager. Then go to Business Settings, and click on Instagram accounts under the Accounts tab. Now, log in to Meta Business Suite, and start running ads.
14. Posts About Team Members
Create Instagram posts or videos about your team members that are included in your business. By sharing this material, you highlight the people behind the brand. This may include employee spotlights, team updates, or even back-to-back content. By sharing stories about your team, you can create a sense of authenticity, create faith, and also expand the identity of your brand. In addition, you need to be recognized by your team to make your business successful.
15. Special Offers Announcements
When you post about the special offers that you have, there are high of getting an increased number of sales which is obvious. Once the offer gets a better reach, you will also end up having several followers who will be your new customers soon. You will ultimately notice that your small-scale business idea would have turned large-scale!
16. Seasonal Posts
Seasonal post is nothing, but sharing materials that are relevant to current events, holidays or seasonal trends. By being updated with seasonal materials, you cannot bored your followers. Apart from this, you also have to post some seasonal positions that are mandatory to attract customers. By posting seasonal materials, you can promote customer loyalty and retention by providing your brand a sense of continuity and connection throughout the year.
17. User-generated content
User-related materials are nothing but sharing the material created by your followers. This may include photos, videos, etc. that demonstrate a product or service. By sharing the user-related materials, businesses can create a sense of community, create confidence, and increase connectivity between followers. UGC is one of the best cost -effective options to create high quality marketing materials and reduces the need for expensive photoshoots and campaigns.
18. Timely Posts
Timely posts about the importance of the day are a way to enable your followers when there is a difference between posts related to your product. By sharing content related to current phenomena, holidays or important dates, you can be combined with your content for your followers. For example, you can share a holiday post, such as World Environment Day, or Valentine’s Day, or raise awareness for a specific reason, such as charity or social issue. In addition, you cannot feel bored with current events.
19. Customers’ Product Unboxing Videos
Customers’ product unboxing videos are one of the best Instagram ideas for business owners to showcase their products in action. By sharing these videos, you can build a huge trust among your followers that will lead to more customers.
This is indeed a great way to prove your products’ quality and to showcase the positive feedback of customers to everyone. Do this on a regular basis, so that people will get excited about your products.
20. Video Bloopers
Final, but not at least, to entertain your followers, you can also post your blueoopers, which can be funny and people can also be important to feel how difficult the video-building is! Posting video blueoopers on your Instagram business account can have surprisingly positive effects. These unpublished, unidentified moments make your brand human and make it more reliable.
In addition, sharing these lights can have a direct impact on your sales. Followers are more likely to rely on and connect with a brand that is not afraid to show its flaws, which can increase the engagement, high conversion rates and eventually, there may be more sales.
